Strategy as a process


In their book “Total Competition”, Adam Parr and Ross Brawn extract lessons of leadership and management in the high performance atmosphere of Formula 1 motorsport.  One of the observations they make is that “…strategy is a process by which we overcome obstacles to achieve a goal.”  The book challenges the concept that strategy is a high level plan that describes the steps required to deliver a desired output.  Instead, their description of strategy as a process is more aligned to Valuta’s concept of approach in a project environment.

We develop the approach to articulate the project’s purpose statement as a series of subordinate objectives.  The approach is the project leader’s delivery methodology, and it provides a set of guiding principles that cover the technical, financial and political elements of project delivery.  To be successful, the project leader must integrate these three key elements, then master them all.

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